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Users will soon have a updated setting that allows them to cut down on the quantity of AI-created media appearing in their timelines. This step comes as the company revealed that it now features over 1 bn content made with AI.

Pilot Phase and Launch

The update is undergoing trials over the following weeks before a global launch. This advancement coincides with a surge in content created by AI, driven by emerging video-generation tools.

The Broader AI Trend

Studies have shown that almost a tenth of the quickest rising channels on a competing service primarily display content made by AI. A considerable share of this output is deemed mass-produced AI material, a term for inferior, factory-style content that is often nonsensical or bizarre.

Our research shows that numerous viewers appreciate content created using AI tools, ranging from AI artwork to informative clips, and we intend to give people the ability to adjust the amount of that, depending on their own choices,” stated a spokesperson.

Volume and Proportions

The platform disclosed that there are now 1.3 billion videos on its app identified as made with AI. Overall, over 100 mn media items are submitted to the platform daily, making clips made by AI a minor percentage of its total content library.

How to Adjust Settings

Users will be in a position to decrease or raise the volume of artificial media they watch by using the “manage topic” option in the app and selecting the AI content topic. Additional categories that are already be modified under the setting include current affairs, style, beauty, and choreography.

Content Labeling and Policies

The platform’s policies mandate creators to identify lifelike artificially created content, and it prohibits malicious deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.

In addition, the app will now add an AI-generated label to content created with its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This action is aimed to help prevent users from seeking to circumvent the tagging system.

Educational Initiatives

TikTok is additionally establishing a $2 million awareness program for professionals and institutions to develop educational content about ethical AI use. This initiative will support non-profit groups focused on educating coding and technology.

Moderation Strategy

The platform has defended its safety measures, amid discussion over intentions to cut jobs for hundreds of content moderators in the United Kingdom. It is planning to cut 439 jobs in its content moderation division in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.

A trust and safety lead clarified that human moderation would still have a role, but AI can shield workers by filtering out the most graphic content prior to it has to be seen by people. The platform stated a 76% decrease in disturbing and violent content handled by safety staff over the past year due to intervention by its automated systems.

We believe it is crucial to integrate people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”